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CHARACTERISTICS AND DIFFERENCES IN THE SUSTAINABILITY OF RURAL TOURISM OPERATIONS IN SUBURBAN BEIJING FROM THE PERSPECTIVE OF OPERATORS: A CASE STUDY OF LIANHUACHI VILLAGE IN HUAIROU |
CAI Bei-lei, WANG Mao-jun, CHEN Yun-ling |
College of Resource Environment and Tourism, Capital Normal University, Beijing 100048, China |
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Abstract The multi-participation and multi-format integration of rural tourism operations in metropolitan suburbs are becoming prominent. This study constructs a framework to analyze the characteristics and differences in sustainability of rural tourism operations among different groups. The results shows: 1) For the operator sustainability, young people perform better than elderly while outsiders perform better than locals. The differences in age and origin imply inherent differences in entrepreneurial willingness and capital strength; 2) There are correspondences among operating formats, employment methods and operation methods. B&B presents as production employment and online operations, while farmhouse resort is self-employed and offline-dominated. 3) The spatial quality and renewal capability of homesteads are linked to whether tourism operations can avoid obsolescence or achieve upgrades. Spatial reproduction process reflects the struggle between home space and operating premises, as well as a zero-sum game of ritual order and capital logic; 4) The operating Groups I, II, and III respectively corresponds to high, medium, and low operating income, forming an overall sustainability difference in rural tourism operations of Group I > Group II > Group III.
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Received: 29 November 2022
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